Now more than ever, we need smart strategies to win progressive social change. The Digital Plan is a guidebook to accelerating your digital game. Using his many years of experience directing digital strategies for NGOs, campaigns and organizations, Brad A Schenck outlines everything you want to know about digital planning, utilizing digital tools, and making the most of your collaborative efforts.
The Digital Plan is for everyone, from total beginner to technical expert. Whether you’re a communications professional or you’re a member of any team wishing to wield or understand the power of digital engagement, this book will provide you with the tools you need to plan and execute digital strategy with ease.
Join Brad for an hour long talk focused on how you can deploy The Digital Plan at your organization followed by an audience Q&A and book signing. Cash Bar and snacks provided.
Brad A Schenck has been driving engagement via the internet for almost a decade. For the past eight years he’s been working on electoral issues in a variety of roles from in person organizing to helping shape President Obama’s 2012 battleground state digital strategy. He was the founding Digital Strategist for Organizing for Action, National Day of Service Digital Manager for the Obama-Biden 2012 Inaugural team. In 2010 he oversaw regional digital strategy for the Democratic National Committee working with senatorial, gubernatorial, and congressional races. In 2014 he supported CREDO SuperPAC driving the digital side of their field campaign. Recently, rebuilding the digital department the Rainforest Action Network an international advocacy organization. During the 2016 cycle he took on local and national issues helping drive engagement for school board, propositions and local elections. All of that in background while running groundbreaking registration and GOTV programs as Head of Engagement for Vote.org. In 2017 along with launching this book Brad has worked with national and international organizations better their digital engagement.