Weekend Reading: Political Adverts, Rethinking the Ladder of Engagement, Civic Tech and more

At cStreet Campaigns we’re always scouring the web for the latest trends in campaigns, digital organizing, gamification and big data. Each weekend we’ll round up the best of the web and post it here. Enjoy!

Atkinson Foundation: What Activists and Startups Have In Common LINK

Brad A Schenck: There is no Ladder in a Matrix of Engagement LINK

New York Times: Campaigns Find Ad Space Finite, Even on the Web LINK

NP Engage: Design a Fundraising Appeal that Raises More this December LINK

Forbes: Study Shows Facebook Ads Work Best With A Little Foreplay LINK

Campaigns & Elections: Obama-style Modeling Down the Ballot LINK

Web Design Nerd Depot: The Ultimate Guide to Email Design LINK

Atkinson Foundation: Civic Tech for Civic Voice: A Digital Engagement Primer LINK

Bill Moyer: The Movement Action Plan: A Strategic Framework Describing The Eight Stages of Successful Social Movements LINK