Weekend Reading: Targeting on Facebook, Google Apps, Gamification & More
At cStreet Campaigns we’re always scouring the web for the latest trends in campaigns, digital organizing, gamification and big data. Each weekend we’ll round up the best reads from around the web, in what we hope will become a weekly feature.
How Obama’s Data Scientists Built an Army on Facebook. Obama for America Chief Scientist Rayid Ghani compared his team’s social media approach in 2012 to the shift in web content from reposted print material to material designed for the web. [GigaOm]
What actually mattered in digital media this cycle: Social Media, Data, Targeting and the online-enabled Field Program. [Campaigns & Elections]
Swiss game aims to inspire solar revolution: In collaboration with a web development company, Greenpeace Switzerland launched a game called Solar Maker, in German and in French, that allows users to measure rooftops across the country for their solar potential. [Digital Mobilization Lab]
Adios Arpaio: How Arizona grassroots organizers are using NationBuilder to change Arizona's future: How a coalition of community & labor groups is using new tech to collaborate on campaigns. [NationBuilder]
Google Kills Free Google Apps For Business: Now Only Offering Premium Paid Version To Companies Of All Sizes. [Tech Crunch]
Global Impact Awards Give $23 Million to Charities to Spur Innovation, Help Girls and Minority Students. [HuffPost]