Weekend Reading: New Gmail, Tech Trends, Excel & Theories of Change

At cStreet Campaigns we’re always scouring the web for the latest trends in campaigns, digital organizing, gamification and big data. Each weekend we’ll round up the best of the web and post it here. Enjoy.

Ideas & Politics: Not ‘theories of change’ but ‘theories of how change happens’ [LINK]

Optimizely: Why Dedicated Landing Page Work [LINK]

cStreet Campaigns: Announcing the Launch of Social Sharing Pages for NationBuilder [LINK]

NYT: A City Invokes Seizure Laws to Save Homes (featuring the Home Defenders League) [LINK]

Bloomerang: Excel Is Not A Donor Database [LINK]

MailChimp: How Gmail’s New Inbox Is Affecting Open Rates [LINK]

Design Matters: The Basics of Nonprofit Design [LINK]

NationBuilder: Stop Blogging in the Dark, Build a Community [LINK]

Tech President: The Top Tech-Politics Developments of 2013, So Far [LINK]

cStreet Campaigns: Latest Launch: Pride Western Australia [LINK]

NOI Bonus link: RootsCamp 2013 registration is now open! [LINK]