Process - cStreet Campaigns


Our process was front-loaded with research, discovery, strategy, and consultation. For both projects, cStreet conducted surveys and research with club leaders and the alumni association staff. We had three core user groups: our clients, the alumni associations, the groups who were using the product, and the users, alumni themselves. 

Getting buy in from the clubs was one of our core goals. We ran a presentation with club leaders during their national conference where we presented some of our ideas for how to address their challenges, listened to their feedback, and answered their questions. 

We used this feedback and discovery to design website themes for the clubs, with some custom tools built in that met their specific needs and solved some problems that cropped up. We designed and developed training programs that were a mix of webinars and documentation for the club leaders, and in-person training and ongoing support for the alumni association staff members.