Latest Campaign: Home Defenders League
Today we’re pleased to announce the launch of our latest project: Home Defenders League.
The Home Defenders League is a national movement of underwater homeowners and families facing foreclosure who are fighting for accountability of the Wall Street criminals who destroyed the economy, and advocating for public policy solutions that create a more just economy.
The Home Defenders League reached out to us a few months ago to start a conversation about improving their digital engagement; they had previously used a combination of Wordpress & Salsa Labs, but were excited about leveraging NationBuilder’s unified CMS, CRM, and organizing tools.
Their launch last week corresponded with national coverage of their campaign to win Local Principal Reduction (LPR) as a tool for fighting the foreclosure epidemic.
Some of the unique features of their custom NationBuilder development:
Custom-designed splash pages for rapid response petitions
Our Social Share Pages coupled with an Optimizely-powered A/B testing program
User-generated petitions powered by Ctrl-Shift Labs
Learn more about Home Defenders League at: http://www.homedefendersleague.org/
Sign the petition for Local Principal Reduction at: http://www.homedefendersleague.org/stand_with_richmond_ca