Weekend Reading: SMS, Email Testing, Copywriting and Latest Launches

At cStreet Campaigns we’re always scouring the web for the latest trends in campaigns, digital organizing, gamification and big data. Each weekend we’ll round up the best of the web and post it here. Enjoy.

Greenpeace Digital Mobilization Lab: Beyond Coal hits half-way milestone: Campaign stops 165 new coal plants by coalition building, weaving environmental and health messaging: [LINK]

NationBuilder Blog: Grow your community with text messaging: [LINK]

Netroots Foundation: The Online Laboratory: Perfecting your outreach through email testing: [LINK]

cStreet Campaigns Blog: Latest Launch: Idle No More: [LINK]

Greenpeace Digital Mobilization Lab: Clean your email lists and see metrics surge: Corporate Accountability International shares its shift to smart metrics: [LINK]

Federal New Democratic Party (NDP): Job Alert: Communications Officer (Social Media): [LINK]

Stephen Thomas Consulting Blog: Top Seven Copywriting Tips You Should Know: [LINK]

NationBuilder Blog: Beautiful, powerful new websites launching on NationBuilder: [LINK]

Happy Canada Day to our friends at NationBuilder: