Weekend Reading: Surprises from Obama, 50 Biggest Donors, A/B Testing and Facebook Analytics

At cStreet Campaigns we’re always scouring the web for the latest trends in campaigns, digital organizing, gamification and big data. Each weekend we’ll round up the best of the web and post it here. Enjoy.

Our top read for weekend is M+R Campaigns insightful look into the unexpected Surprises from Obama’s New Media Staff [M+R Campaigns]

From the archives comes The Internet is For Organizing published by our friends at the Leadership Center for the Common Good [LCCG]

For a terrifying look into the private sector surveillance state, The Guardian looks at Software that tracks people on social media created by defence firm [Guardian UK]

This week we launched the first iteration of our latest campaign: The Bully Project, a new grassroots movement to challenge bullying in American schools [cStreet]

SocialBrite has practical tools to improve your Facebook results in Dive deeper into Facebook Page Insights [SocialBrite]

Keeping with the practical, Optimizely brings us How does an A/B test affect my page load time?’ and other important questions [Optimizely]

The Next Web has a Q & A with the Director of Digital for the White House with A Look Inside Obama's (Social) White House [The Next Web]

For fundraising nerds, the Chronicle of Philanthropy has The 50 most Generous Donors of 2012 [Chronicle of Philanthropy]