The Saskatchewan Party and Premier Brad Wall are pushing a Republican-style makeover of Labour law in Saskatchewan. If the Saskatchewan Employment Act (Bill 85) becomes law, the rights and responsibilities of every Saskatchewan worker will be affected.
Faced with this proposition we’re working with a coalition of labour groups in Saskatchewan to spread the word about the changes and build public opposition to Bill 85.
After a consultation with the coalition we developed a microsite that combined standard petition signature collection with a series social calls-to-share based on the key changes being proposed.
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Each of the Twitter shares targets Premier Wall’s twitter account with a unique tweet topical to the proposed labour law change. While the Facebook share spreads the word with a custom excerpt and meta-image.
As the campaign progresses we’ll be helping the coalition grow the target list to include MLA’s across the province and optimizing the site using the page level A/B testing service Optimizely.