At cStreet Campaigns we’re always scouring the web for the latest trends in campaigns, digital organizing, gamification and big data. Each weekend we’ll round up the best of the web and post it here. Enjoy.
Politico: Dept. of Experiments: Obama's campaign turned politics into a science. But what if there are still some things in politics that money just can't buy? [Link]
Politico: TV Is Dead. Now What? What the decline of television means for politics—and why the medium is the new message [Link]
Politico: A Short History of the Next Campaign How technology is changing politics (or soon will be)[Link]
Over the past two weeks we’ve launched two new projects with clients in Australia.
The first – a new digital home for the New Israel Fund Australia – was the product of a NationBuilder-specific strategy development that informed the eventual design, development, and rollout of the site. NIF Australia is a home of progressive engagement with Israel that seeks to create active and deep connections between Australian Jews, their communities, and Israel, as well as raising funds for progressive social justice projects in Israel that support democracy for all Israelis.
Traditionally, fundraising with NationBuilder has involved using one of two page-types to power giving: Donation Pages, which allow for simple one-time contributions, and MoneyBombs, which are aimed at turning fundraising into an event by allowing supporters to pledge to give at a specific date/time and providing a sense of momentum.
In collaboration with the team behind Shit Harper Did, we’ve custom-developed a hybrid of the two that will allow groups to replicate the ‘Kickstarter / IndieGoGo’ experience to crowdfund support for their projects.
Today we’re pleased to announce our latest launch: Friends of the Greenbelt.
Over the recent months we’ve worked closely with the team at Friends of the Greenbelt to re-imagine their digital engagement process, and help to design and develop their new home.
**UPDATE: Authorize.net now supports onetime and recurring donations for NationBuilder in Canada! [LINK]**
Campaigns and organizations that utilize NationBuilder in Canada are often challenged to understand the options for integrated donation and payment processing.
In Canada, you’re limited to two options – standard PayPal and PayPal Payflow Pro – both of which offer their own set of advantages and disadvantages for donations processing.
In recent months, there’s been a lot of talk about the Obama campaign’s vaunted ‘voter probability scoring system’. The purpose of developing such a system relates to improving the targeting of different types of outreach during a campaign. As explained by MIT’s Technology Review in their 2012 election post-mortem:
“Obama’s targeters had assigned every voter in the country a pair of scores based on the probability that the individual would perform two distinct actions that mattered to the campaign: casting a ballot and supporting Obama... This innovation was most valued in the field. There, an almost perfect cycle of microtargeting models directed volunteers to scripted conversations with specific voters at the door or over the phone. ”
In recent months we’ve customized NationBuilder’s Political Capital feature to allow groups to develop increasingly complex supporter engagement measurement, and this got us thinking: what would a simple voting probability scoring system look like?