How a Digital Toronto Mayoral Campaign is taking on Rob Ford

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Below is a post by Olivia Chow for Mayor Digital Director Jennifer Hollett & cStreet Campaigns President Josh Stuart.

On March 12th, 2014, Olivia Chow announced her campaign to replace Rob Ford as Mayor of Toronto to a packed house and city-wide excitement. After almost four years of scandal and ineffective leadership, Olivia offered a clear, progressive alternative in City Hall based on her years as a School Board Trustee, City Councillor, and Member of Parliament.

Toronto municipal elections involve severe spending limits that restrict campaign budgets to $1.3 million, which has to cover nearly 2 million eligible voters over an 8-month campaign in a city with a geographic footprint larger than Chicago. We’d already made the decision to power voter contact (field), fundraising, bulk email, and our campaign website through NationBuilder; the challenge was in designing the program that would bring them together in a way that gave supporters a sense of ownership over the campaign.

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Latest Launches: 3 Youth Focused Projects

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Over the past month we've launched 3 small new youth focused projects that each takes a unique approach to address issues surrounding youth.

YouthCO exists to reduce the impact that HIV and Hep C have on the youth of British Columbia.  Learn more & view their site >>

For Youth Initiative is a Toronto based nonprofit that connects young people to programs and services and aims to reduce youth poverty. Learn more & view their site >>

Anti-Recidivism Coalition (ARC) is based on LA and works to keep previously incarcerated youth out of the criminal justice system.  Learn more & view their site >>

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Latest Launch: Vision Vancouver

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Today I’m excited to announce the launch of our latest project, Vision Vancouver. The project represents the combined home for Vision’s slate of candidates for Council, Parks, and School Board, as well as for Mayor Gregor Robertson's re-election campaign.

Over the past few months, in collaboration with the Vision Vancouver team, we’ve helped them migrate from older legacy tech to NationBuilder for their website, digital campaign, volunteer and donor management.

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One database to rule them all

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It’s no secret that change requires money, and the best changemakers are often the ones who don’t just go online to get their supporters to donate, but are also smart about it.

What do I mean by smart? Smart means keeping your donation history clean, organized, and centralized. It means making it easy to mine in order to gain a better understanding of your donors, and to better cultivate them (and others like them).

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Latest Launch: Intern Aware

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Today I'm excited to announce the launch of our first UK-based project: Intern Aware.

Over the last 6 months we worked with the team behind the groundbreaking campaign to end the practice of unpaid internships to develop a new digital strategy then design and develop a home for their community.

Intern Aware takes a multi-faceted approach to achieving their mission by combining legal action to reclaim wages, legislative action to enforce the minimum wage and publicity actions to raise the stakes on specific employers.

Learn more at InternAware.org.

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Dear IE8, We need to talk.

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It's not me, it's you. 

Since we started this thing 2 years ago, it never quite felt right between us. There was something about you and me that just never fit. Maybe it was that you make fonts look so terrible, or that you weren't supportive of the CSS that makes sites look awesome like background-size: cover, or rgba. 

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Weekend Watching: Public Narative

Many weekends I put together a link roundup of the posts and articles that have been passed around amongst the cStreet Campaigns staff and our networks.  This weekend I wanted to pass along a few videos from the New Organizing Institute that focus on Public Narrative that I'd encouraged all our staff to review as we start a handful of projects that lean heavily on Marshall Ganz-style organizing. Hope you enjoy them!

 

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Latest Launch: Eden Projects

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This project actually launched several weeks ago but has been undergoing a series of A/B and user experience tests that we wanted to let unfold before announcing.

How Eden Reforestation Projects works is by hiring the local villagers to plant trees. This gives them a decent income so they can provide for their families again. As the reforestation effort goes on, healthy forests begin to emerge and all the negative effects of deforestation begin to disappear.

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