Tapping into Youth Engagement with GenUN

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Our goal over the past two years has been to grow our offerings so that we can really deliver complete and integrated digital campaigns to our clients. Our latest launch for the United Nations Association of the USA (UNA-USA) is a great example of some of the work we do that really rounds out our strategy planning and digital development.

GenUN is a new initiative by the UNA-USA to provide young people with opportunities to become more deeply engaged with the United Nations, both online and off. The campaign is geared directly to university-aged people, and is aspirational: GenUN is your foot in the door to a life and career in changing the world with the United Nations.

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3 Digital Strategy Mistakes Learned the Hard Way

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For more than two years now, Amy Leaman and I have shepherded over 20 clients through a process of digital strategy development. Applied to clients and projects both large and small, this internally-developed process has undergone substantial shifts and revisions in that time.

The process – which we call “mapping” – allows us to gather a deeper understanding of how both our clients and their campaigns have evolved over time, which we can use to help construct a ‘digital roadmap’ for their future campaign and organizational strategy.

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Latest Launch: NALIP

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Our latest launch is for our friends at NALIP, the National (US) Association of Latino Independent Producers.

The National Association of Latino Independent Producers (NALIP) is a national membership organization that addresses the professional needs of Latino content creators. We stand as the premiere Latino media organization, addressing for fifteen years the most underrepresented and the largest ethnic minority in the country.

Learn more and view their new digital home at NALIP.org >>

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How a Digital Toronto Mayoral Campaign is taking on Rob Ford

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Below is a post by Olivia Chow for Mayor Digital Director Jennifer Hollett & cStreet Campaigns President Josh Stuart.

On March 12th, 2014, Olivia Chow announced her campaign to replace Rob Ford as Mayor of Toronto to a packed house and city-wide excitement. After almost four years of scandal and ineffective leadership, Olivia offered a clear, progressive alternative in City Hall based on her years as a School Board Trustee, City Councillor, and Member of Parliament.

Toronto municipal elections involve severe spending limits that restrict campaign budgets to $1.3 million, which has to cover nearly 2 million eligible voters over an 8-month campaign in a city with a geographic footprint larger than Chicago. We’d already made the decision to power voter contact (field), fundraising, bulk email, and our campaign website through NationBuilder; the challenge was in designing the program that would bring them together in a way that gave supporters a sense of ownership over the campaign.

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Latest Launches: 3 Youth Focused Projects

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Over the past month we've launched 3 small new youth focused projects that each takes a unique approach to address issues surrounding youth.

YouthCO exists to reduce the impact that HIV and Hep C have on the youth of British Columbia.  Learn more & view their site >>

For Youth Initiative is a Toronto based nonprofit that connects young people to programs and services and aims to reduce youth poverty. Learn more & view their site >>

Anti-Recidivism Coalition (ARC) is based on LA and works to keep previously incarcerated youth out of the criminal justice system.  Learn more & view their site >>

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Latest Launch: Vision Vancouver

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Today I’m excited to announce the launch of our latest project, Vision Vancouver. The project represents the combined home for Vision’s slate of candidates for Council, Parks, and School Board, as well as for Mayor Gregor Robertson's re-election campaign.

Over the past few months, in collaboration with the Vision Vancouver team, we’ve helped them migrate from older legacy tech to NationBuilder for their website, digital campaign, volunteer and donor management.

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One database to rule them all

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It’s no secret that change requires money, and the best changemakers are often the ones who don’t just go online to get their supporters to donate, but are also smart about it.

What do I mean by smart? Smart means keeping your donation history clean, organized, and centralized. It means making it easy to mine in order to gain a better understanding of your donors, and to better cultivate them (and others like them).

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Latest Launch: Intern Aware

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Today I'm excited to announce the launch of our first UK-based project: Intern Aware.

Over the last 6 months we worked with the team behind the groundbreaking campaign to end the practice of unpaid internships to develop a new digital strategy then design and develop a home for their community.

Intern Aware takes a multi-faceted approach to achieving their mission by combining legal action to reclaim wages, legislative action to enforce the minimum wage and publicity actions to raise the stakes on specific employers.

Learn more at InternAware.org.

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